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扑面而来 — pronunciations, definitions, and tags
HanziPinyinEnglishTags
扑面而来pūmiàn’érláilit. sth hits one in the faceHSK 7, unknown, 27 strokes, rank #48845, Very Hard
扑面而来pūmiàn’érláidirectly in one's faceHSK 7, unknown, 27 strokes, rank #48845, Very Hard
扑面而来pūmiàn’érláisth assaults the sensesHSK 7, unknown, 27 strokes, rank #48845, Very Hard
扑面而来pūmiàn’érláiblatant (advertising)HSK 7, unknown, 27 strokes, rank #48845, Very Hard
扑面而来pūmiàn’érláieye catchingHSK 7, unknown, 27 strokes, rank #48845, Very Hard
扑面而来pūmiàn’érlái(a smell) assaults the nostrilsHSK 7, unknown, 27 strokes, rank #48845, Very Hard
pūmiàn’érlái(pu1mian4er2lai2)pu mian er lai T1
  1. 1lit. sth hits one in the face
  2. 2directly in one's face
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March 24, 2026

扑面而来(撲面而來)pūmiàn’érlái(pu1mian4er2lai2)

The idiom 扑面而来 describes a situation where something comes at someone directly, often in a striking or overwhelming manner. It can refer to a sensory experience that is intense, such as a strong smell or an eye-catching advertisement, suggesting that the experience is unavoidable and immediate.

Strokes27Frequency#48845DifficultyVery Hard
Cultural note

In Chinese culture, strong visual and sensory marketing tactics are prevalent, especially in urban areas. The phrase reflects a society where advertising and sensory experiences are designed to capture immediate attention.

Memory tip

Imagine a giant hand (扑) slapping you right in the face (面), making you unable to ignore what’s happening. The '而来' part can be visualized as the hand coming towards you, indicating the directness of the experience.

Meanings of 扑面而来

pūmiàn’érlái(pu1mian4er2lai2)
1lit. sth hits one in the face
2directly in one's face
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About 扑面而来

扑面而来Simplified
撲面而來Traditional
27Strokes
—Radical
#—Frequency Rank
HSK 3.0L7AdvancedBCT✓CEFRC2

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AI study notes for 扑面而来

Usage Notes

This idiom is often used in informal contexts when discussing strong sensory experiences or marketing tactics. A common mistake is using it too literally; remember it conveys intensity rather than physical impact. Avoid using it in overly formal writing.

HSK Study Tips

While this idiom is not specifically listed in HSK levels, understanding it can enhance your grasp of more complex expressions in Mandarin. Focus on identifying similar idioms and phrases that express sensory experiences to build your vocabulary.

Common Mistakes

Learners sometimes misuse 扑面而来 to describe subtle or gentle experiences, which is incorrect. For example, saying 'The fragrance of flowers 扑面而来' is too strong; instead, use 'The fragrance of flowers wafted over gently.'

AI-enhanced 2026-03-24

Pronunciation of 扑面而来

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Component characters

扑pūto throw oneself at
HSK 65 strokes扌
View full entry
面miànface
HSK 29 strokes面
View full entry
而érand
HSK 46 strokes而
View full entry
来láito come
HSK 17 strokes木
View full entry

How to say lit. sth hits one in the face in Chinese

“lit. sth hits one in the face” in Chinese is扑面而来pūmiàn’érlái

The idiom 扑面而来 describes a situation where something comes at someone directly, often in a striking or overwhelming manner. It can refer to a sensory experience that is intense, such as a strong smell or an eye-catching advertisement, suggesting that the experience is unavoidable and immediate.

When to use 扑面而来

This idiom is often used in informal contexts when discussing strong sensory experiences or marketing tactics. A common mistake is using it too literally; remember it conveys intensity rather than physical impact. Avoid using it in overly formal writing.

What learners get wrong

Learners sometimes misuse 扑面而来 to describe subtle or gentle experiences, which is incorrect. For example, saying 'The fragrance of flowers 扑面而来' is too strong; instead, use 'The fragrance of flowers wafted over gently.'

Write 扑面而来

扑
面
而
来

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Frequently asked questions about 扑面而来

No, this idiom is metaphorical and refers to sensory experiences rather than physical confrontations.

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