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招揽 — pronunciations, definitions, and tags
HanziPinyinEnglishTags
招揽zhāolǎnto attract (customers)HSK 7, unknown, 20 strokes, rank #20573, Very Hard
招揽zhāolǎnto drum up (trade)HSK 7, unknown, 20 strokes, rank #20573, Very Hard
zhāolǎn(zhao1lan3) T1
  1. 1to attract (customers)
  2. 2to drum up (trade)
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March 24, 2026

招揽(招攬)zhāolǎn(zhao1lan3)

招揽 (zhāo lǎn) means to attract or solicit customers, often used in the context of businesses trying to increase their clientele or sales. It carries the connotation of actively reaching out to potential clients or customers, typically in a commercial setting.

Strokes20Frequency#20573DifficultyVery Hard
Cultural Note

In Chinese culture, the practice of 招揽 is significant in markets and street vendors, where personal interaction and direct engagement are key to attracting customers. This reflects the importance of relationships and face-to-face communication in business.

Memory Tip

Imagine a shopkeeper (招) waving at passersby to 'call them in' and drum up business (揽). The character 招 looks like an open hand inviting people, while 揽 resembles a person gathering something into their arms, like customers into their store.

Meanings of 招揽

zhāolǎn(zhao1lan3)
1to attract (customers)
2to drum up (trade)
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About 招揽

招揽Simplified
招攬Traditional
20Strokes
—Radical
动词dòngcíverb (v.)Part of Speech
#—Frequency Rank
HSK 3.0L7AdvancedBCT✓CEFRC2

Podcast: 招揽

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Podcast: 招揽

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AI Study Notes for 招揽

Quick Contrast

招募 (zhāomù) — use 招揽 when focusing on attracting customers, while 招募 refers specifically to recruiting personnel.

Usage Notes

招揽 is primarily used in informal or semi-formal contexts related to business. A common mistake is to confuse it with 招待 (zhāo dài), which means to entertain or host someone. Remember that 招揽 focuses on attracting customers, not on hospitality.

HSK Study Tips

While 招揽 is not an HSK vocabulary word, it can help learners understand business-related terms in Chinese. Students should focus on similar words like 吸引 (xī yǐn), which means to attract, to build a broader vocabulary around customer engagement.

Common Mistakes

Learners might incorrectly use 招揽 in contexts unrelated to business, such as relationships or social gatherings. For example, instead of saying 招揽朋友 (zhāo lǎn péng yǒu), which is incorrect, one should use 交朋友 (jiāo péng yǒu) to mean making friends.

AI-enhanced 2026-03-24

Pronunciation of 招揽

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Component Characters

招zhāoto recruit
HSK 68 strokes扌
View full entry
揽lǎnto grasp; to monopolize; to seize
HSK 712 strokes扌
View full entry

How to say to attract (customers) in Chinese

“to attract (customers)” in Chinese is招揽zhāolǎn

招揽 (zhāo lǎn) means to attract or solicit customers, often used in the context of businesses trying to increase their clientele or sales. It carries the connotation of actively reaching out to potential clients or customers, typically in a commercial setting.

When to use 招揽

招揽 is primarily used in informal or semi-formal contexts related to business. A common mistake is to confuse it with 招待 (zhāo dài), which means to entertain or host someone. Remember that 招揽 focuses on attracting customers, not on hospitality.

招揽 or something close to it

招募 (zhāomù) — use 招揽 when focusing on attracting customers, while 招募 refers specifically to recruiting personnel.

What learners get wrong

Learners might incorrectly use 招揽 in contexts unrelated to business, such as relationships or social gatherings. For example, instead of saying 招揽朋友 (zhāo lǎn péng yǒu), which is incorrect, one should use 交朋友 (jiāo péng yǒu) to mean making friends.

Write 招揽

招
揽

Practice writing 招揽 stroke by stroke. Watch the animation to learn the stroke order, then try writing it yourself.

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Frequently Asked Questions about 招揽

No, it's more common in informal settings or when talking about small businesses and street vendors.

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