投放 (tóufàng) means to invest, to put in, or to allocate resources or items, often in contexts such as advertising, marketing, or distribution of goods. It implies a strategic decision to place something into a market or environment to achieve a particular goal. Commonly used in business settings, it encompasses the idea of carefully directing resources for maximum impact.
HSK 7, 16 strokes, Hard
tóufàng(tou2fang4) T2
Listen to the audio pronunciation 3 times to gain XP
May 27, 2026
投放tóufàng(tou2fang4)
投放 (tóufàng) means to invest, to put in, or to allocate resources or items, often in contexts such as advertising, marketing, or distribution of goods. It implies a strategic decision to place something into a market or environment to achieve a particular goal. Commonly used in business settings, it encompasses the idea of carefully directing resources for maximum impact.
Strokes16Frequency#—DifficultyHard
Cultural Note
The concept of 投放 is critical in China's rapidly growing digital marketing landscape, where companies heavily invest in advertisements across various platforms to capture consumer attention. This reflects the competitive nature of the Chinese market.
Memory Tip
Imagine a 'tough fan' (tóufàng) throwing his support behind a product by placing advertisements everywhere. The '投' (tóu) looks like a person throwing something, and '放' (fàng) represents the act of putting or placing, helping you remember the action of allocating resources.
About 投放
投放Simplified
16Strokes
—Radical
动词dòngcíverb (v.)Part of Speech
#—Frequency Rank
HSK 3.0L7AdvancedCEFRC2
Podcast: 投放
Podcast: 投放
Listen to Jason & Amy break down this word for you
New here?
AI Study Notes for 投放
Quick Contrast
投放 (tóufàng) vs 投资 (tóuzī): use 投放 when referring to allocating resources in a strategic manner, while 投资 specifically refers to investing money or capital for returns.
Memory Mnemonic
Imagine a 'tough fan' (tóufàng) throwing his support behind a product by placing advertisements everywhere. The '投' (tóu) looks like a person throwing something, and '放' (fàng) represents the act of putting or placing, helping you remember the action of allocating resources.
Usage Notes
Learners often confuse 投放 with 投资 (tóuzī), which specifically means to invest money. 投放 is more about putting things into action or the market rather than financial investment. It is used in both formal and informal contexts, particularly in business discussions.
HSK Study Tips
At HSK 7, students should focus on the business and marketing contexts of 投放, as it often appears in discussions about advertising strategies. Connecting it with words like 广告 (guǎnggào, advertisement) and 市场 (shìchǎng, market) will enrich your vocabulary.
Cultural Note
The concept of 投放 is critical in China's rapidly growing digital marketing landscape, where companies heavily invest in advertisements across various platforms to capture consumer attention. This reflects the competitive nature of the Chinese market.
Common Mistakes
Learners often mistakenly say 投放资源 (tóufàng zīyuán) when they mean to say 投入资源 (tóurù zīyuán). The former implies simply throwing in resources, while the latter suggests a more active commitment of resources.
AI-enhanced 2026-05-27
Pronunciation of 投放
Premium — Locked
AI tone practice
Pro
Drill the tone of 投放 with AI-powered exercises, get instant feedback, and earn XP toward mastery. Interactive tone practice is part of Pro.
New here? to save your writing progress and earn XP.
Practice writing 投放 stroke by stroke. Watch the animation to learn the stroke order, then try writing it yourself.
Write correctly 3 times to earn XP
Cultural Notes for 投放
🏮Cultural insight
The concept of 投放 is critical in China's rapidly growing digital marketing landscape, where companies heavily invest in advertisements across various platforms to capture consumer attention. This reflects the competitive nature of the Chinese market.
Frequently Asked Questions about 投放
投放 focuses on the allocation of resources or items, such as advertising, while 投资 specifically refers to financial investment.
Yes, but it is more commonly used in business or marketing discussions than in casual conversation.
Common collocations include 投放广告 (tóufàng guǎnggào, to place advertisements) and 投放资金 (tóufàng zījīn, to allocate funds).
