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March 24, 2026
运营(運營)yùnyíng(yun4ying2)
运营 (yùn yíng) refers to the act of operating or managing a business or service. It is commonly used in contexts involving business operations, logistics, or the functioning of transportation services. The word conveys a sense of systematic management and ongoing activities.
Frequency#12509DifficultyHard
Cultural Note
In Chinese culture, the concept of 运营 is essential in the rapidly growing business sector, especially with the rise of e-commerce and digital services. Understanding this term can help learners navigate conversations about modern business practices in China.
Memory Tip
Think of 运营 as 'running a business'—the character 运营 has a visual similarity to a person running (the radical 运) and managing (营) something. Imagine a train (representing operation) running smoothly on tracks, illustrating the concept of effective operation.
Meanings of 运营
yùnyíng(yun4ying2)
1to be in operation
2to do business
Exercise 1 of 2
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About 运营
运营Simplified
運營Traditional
—Strokes
—Radical
动词dòngcíverb (v.)Part of Speech
#—Frequency Rank
HSK 3.0L6AdvancedBCT✓CEFRC2
Podcast: 运营
Podcast: 运营
Listen to Jason & Amy break down this word for you
Think of 运营 as 'running a business'—the character 运营 has a visual similarity to a person running (the radical 运) and managing (营) something. Imagine a train (representing operation) running smoothly on tracks, illustrating the concept of effective operation.
Usage Notes
Be careful to use 运营 primarily in business or service contexts; it can sound awkward if used informally. Common collocations include 运营管理 (operation management) and 运营模式 (operational model). Remember to pronounce the tones correctly: yùn (4th tone) and yíng (2nd tone).
HSK Study Tips
Although 运营 is not part of the official HSK vocabulary, it connects to HSK level 4 terms related to business and management such as 商业 (shāng yè, business) and 管理 (guǎn lǐ, management). Focus on understanding its usage in business discussions.
Cultural Note
In Chinese culture, the concept of 运营 is essential in the rapidly growing business sector, especially with the rise of e-commerce and digital services. Understanding this term can help learners navigate conversations about modern business practices in China.
Common Mistakes
Learners often confuse 运营 with similar terms like 经营 (jīng yíng, to manage) or 操作 (cāo zuò, to operate). For example, saying '我们在操作这个项目' (we are operating this project) should be corrected to '我们在运营这个项目'.
AI-enhanced 2026-03-24
Pronunciation of 运营
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Cultural Notes for 运营
🏮Cultural insight
In Chinese culture, the concept of 运营 is essential in the rapidly growing business sector, especially with the rise of e-commerce and digital services. Understanding this term can help learners navigate conversations about modern business practices in China.
Frequently Asked Questions about 运营
You can use 运营 when discussing business operations, service management, or transportation systems.
运营 is considered a formal term, often used in business settings.
Make sure to use the correct tones: yùn (4th tone) and yíng (2nd tone).
